Explore a new niche when you need to boost your income | What's your most memorable moment as an agent? | Use the power of story to move an audience to action
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You probably have a story you always tell from your time in the field. Whether it's poignant, funny or a bit nerve-wracking, we want to hear about it. Submit your story and you might end up in REALTOR® Magazine!
Stories, especially personal ones, can build a connection between you and your audience, showing them how they, too, may be able to overcome challenges and be the hero of their own lives, writes INSEAD professor Manfred F. R. Kets de Vries. "Leaders who tell compelling stories can move any audience from apathy to empathy, and ultimately to action," Kets de Vries writes.
Among marketers surveyed by HubSpot, 52% say they will increase their Instagram budget this year, with 29% saying Instagram will be their top platform, while 53% are spending more on TikTok and 43% will boost Facebook spending. Tumblr and Twitch are losing steam among marketers and 25% say Instagram offers the best return on investment.
If leadership skill gaps, stagnating revenue or fast growth are disrupting a small company, hiring a business coach might help. Business coach Alexa Duarte D'Agostino recommends seeking an experienced, credentialed adviser who uses a transparent process.
Seller's agent Belinda Lelli of Royal LePage Real Estate Services helped her clients attract 200 visitors to this Toronto home with advertising, staging and an attractive price. Multiple offers resulted, with the best coming in well above asking.
Insider Intelligence predicts marketers will increase their mobile advertising from $194.79 billion this year to $235.67 billion in 2025 to reach the growing number of QR code scanners and augmented reality adopters. Insider Intelligence attributes much of the growth to AR efforts launched via QR codes with out-of-home ads and social media marketers striving to reach the more than 60 million US consumers using AR via social platforms.
Financial benefits of succession planning include tax savings and a more valuable business, says Eric Becker of Cresset Capital Management. Becker explains how to prepare a successor, avoid division and seek professional guidance.
Pittsburgh is launching a $6 million effort to increase available affordable housing in the city. Applications are available from the Urban Redevelopment Authority for developers with proposals to convert downtown office space into affordable units.
Signs that high inflation may be easing have pushed the International Monetary Fund to upgrade its global growth projection for 2023 to 2.9%, compared with a 2.7% forecast in October. The IMF also cited the reopening of China's economy from coronavirus restrictions as a positive factor for growth.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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