While media coverage of panic buying and hoarding has tended to focus on items like bottled water and toilet paper (and how hand sanitizer somehow became more precious than a good beluga caviar) the bare racks left by shoppers who’ve filled their fridges at home with frozen pizzas have drawn considerably less attention.

But that's where the real shortage truly lies. Americans are buying about 92% more frozen pizzas than this time last year, and grocery stores can barely keep them in stock. In Fall River, Mass., one truck driver carrying Red Baron brand pizzas resorted to padlocking his trailer for fear that panicked shoppers would break in. Last week, Minnesotans called off the friendly competition among the state’s frozen pizza brands to allow them to focus on simply feeding people.

Read more: Why do Americans love frozen pizza so much that they'll panic-hoard it? Adweek senior editor Robert Klara explores.

Like the programming on mobile streaming service Quibi itself, which can be played full-screen in either portrait or landscape orientation, all of its 22 brand partners are optimizing their spots to be viewed in either mode. Some brands, like Charmin and Pepsi, are using turnstyle tech to test out new ad formats and message structures, while others are repurposing creative into spots that work in both orientations.

Read more: The format could be promising for the future of mobile advertising, allowing “for a much more immersive and interactive experience.”

On Tuesday, many in media were on one of two ends of a hard conversation: You were either told your job was no longer, or you had to inform someone that their life is getting flipped upside down. Valence Media, Fortune, Slate, Vox Media and the L.A. Times are all enduring cutbacks.

Read more: But there are still opportunities within the crisis: apps, verticals, livestreams and loans.

If you're a journalist (or any other media worker) and have been laid off or furloughed, we want to hear your story. We started #MediaTogether to help media professionals connect with outlets and other pros who are hiring. Learn more here.

Despite dine-in making up more than two thirds of business for both Potbelly and Torchy's Tacos, these two chains both rapidly shifted strategies to accommodate for the social distancing restrictions implements as a result of the pandemic.

Potbelly has managed to keep most of its 500 locations open for delivery and takeout—while also finding creative ways to build on its emerging image as a place to gather for lunch. A playful vibe in Zoom-generated advertisements meshed with a heartfelt and authentic social strategy to keep customers coming back for more.

Meanwhile, Torchy's transformed into a curbside service-centric business in just a few days, with payment card industry compliant tablets for quick ordering, pay-ahead functionality and new menu items targeted at families staying home. The chain also partnered with other businesses so that the two could be ordered and delivered together.

More in Coronavirus News:

• Publishers Share Bleak Outlook of COVID-19 Ad Sales Impact in New Survey
• Amazon Warehouses in France to Shutter Following a Court Order
• Fear, Then Calm Were Top-Performing Emotions in Social Ads for First Stretch of Lockdown
• How WSC Sports Is Helping to Keep the Action Going Without Live Games
• Airlines Grateful for Bailout, but Stress It’s Not a Quick Fix
• These TV Anchors Take Us Inside Their Home Studios
• Meredith Offers Extended Ad Guarantee Due to COVID-19

It’s rare to find business success stories in this era of global quarantine, but here’s one you might not have seen coming: Sex toy sales are skyrocketing. The makers of one product say they saw a 263% increase in year-over-year March sales in the device’s key market of Canada, with American sales up 152% compared to March 2019.

Rather than bask in the afterglow of such a sales explosion for its Womanizer vibrator, WOW Tech Group is stepping up its advertising across Canadian cities with a message that’s good for client and consumers alike: “Stay home.”

Adweek introduces a weekly themed livestream video series focusing on how, during this health crisis, marketers are quickly adapting their businesses to better serve their customers and support frontline and essential workers. Secure your virtual seat for the first episode, Esports and Entertainment, on Wednesday, April 22 at 3 p.m. ET.

See the remote country, found between Iceland and Norway, through the eyes of locals.

Consumers were already dealing with a politically-fueled pandemic.

Former Publicis CEO exited the real estate company in February.

Lessons from Nascar and the NBA have guided its planning.

Michelle Cordeiro Grant spent years at the company before founding her own.

Matthew Pierce chronicles the quirks of sheltered life.