After retiring from his role as Dos Equis' Most Interesting Man in the World last year, Jonathan Goldsmith turned to the hard stuff, appearing in a teaser ad for Davos Brands' Astral Tequila in June. Earlier this month, it was revealed that the independent San Francisco-based Erich & Kallman beat out a number of unspecified...
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Advertising & Agency Daily
October 09, 2017
Your overview of the agency world
Social campaign marks Erich & Kallman's first work for the brand
By Erik Oster
After retiring from his role as Dos Equis' Most Interesting Man in the World last year, Jonathan Goldsmith turned to the hard stuff, appearing in a teaser ad for Davos Brands' Astral Tequila in June. Earlier this month, it was revealed that the independent San Francisco-based Erich & Kallman beat out a number of unspecified...
Read more »
New venture's first project combines marketing with ballet
By Patrick Coffee
Meet Adweek’s Young Influentials
By Emma Bazilian
It aims to open up a dialogue on racial disparity in advertising
By Lindsay Rittenhouse
How you function, or not, with partners informs craft and culture
By Anselmo Ramos
Over the course of my career, I've seen all sorts of agency-client relationships. I believe long-standing partnerships are thanks to huge amounts of trust, communication and understanding. Trust is especially important. Almost all clients and agencies (98 percent, in fact) believe that a relationship that's based on trust leads to better work. But let's be...
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