AUGUST 15, 2018

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday August 15. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

Here are automotive digital marketing tips from a former paperboy.

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Ford prices the all-new Ranger pickup for the U.S. market. For “The Price Is Right” fans," see if you can guess the actual retail price without going over.

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The Attribution Revolution: Take the guesswork out of your digital ad strategy
As the retail industry downshifts from a long period of growth, a new dynamic is taking shape, one that impacts the effectiveness of traditional KPIs. Multi-touch attribution, however, helps you see the bigger picture and plan for what’s next. Click to learn more!

A flood carries away most of a dealership's inventory.

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Actor Mark Wahlberg partners with a Detroit dealer.

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The case is In re Automotive Parts Antitrust Litigation, No. 12-md-02311 in U.S. District Court for the Eastern District of Michigan. This is the third group of settlements that provide benefits to eligible Auto Dealers. The deadline to file a claim for the third group is January 21, 2019.

And now for the latest dealer-related broadcast from our friends at CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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