For years, businesses have collected data from customers in exchange for some reciprocal value. But as personal privacy increasingly becomes a top concern, are we as marketers following the best practices to handle data as we create personalized experiences? In a recent report, Forrester details how marketers and organizations should treat customer data. This research explores: How the proliferation of digital data is leading consumers and legislators to call for massive changes to data collection
The dimensions for classifying and evaluating personal data
How to create an organization-wide approach to customer data governance
Access your complimentary copy of the Forrester report, ”How Dirty is Your Data? Strategic Plan: The Customer Trust and Privacy Playbook,” to learn more. | 