The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement

90% of marketers say building a single view of the customer is critical. However, less than 1 in 5 are able to build this view across digital and offline channels because their data is siloed across the tools and applications they use.

Without a cohesive connection between all these sources of data, companies are unable to make informed business decisions or to power the personalized marketing campaigns customers are demanding.

Customer data onboarding is the critical connection between offline and online marketing that marketers can leverage in creating more cohesive cross-channel customer engagement. View the July 2017 Forrester report, "Making the Most of Customer Data Onboarding" today to learn:

• 3 of the most common use cases for customer data onboarding
• 6 key steps of the standard onboarding process
• 6 ways to optimize the impact of data onboarding on customer engagement