As the ways customers can digitally interact with brands continue to proliferate, organizations must ensure that they keep pace with optimizing the customer experience to match or even exceed customer expectations. Failing to do so will risk losing customers to competitors that are effectively using digital data to optimize interactions for business advantage. 

In this report, Forrester explains that to remain competitive, digital intelligence practices must constantly refresh their view of customers with new data and insights. To achieve this, companies must build a strategic plan that includes the following five components:

1. Customer Engagement Optimization
2. Data and Technology
3. Metrics and KPIs
4. People and Process
5. Strategy to Support Digital Transformation

Download your copy of the November 2016 Forrester report, "Your Digital Intelligence Strategy Must Match the Speed of your Customers" to learn more.