Four hallmarks to enrich the fabric of brand-client relationships Achieve a client-oriented posture that will help you avoid common pitfalls that erode trust.
ClickZ Daily: June 01, 2023 |
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| Good morning, In their classic book ‘The Trusted Advisor’, authors David Maister, Robert Galford, and Charles Green outline the necessary ingredients for a successful advisor-client relationship. Their thesis could be boiled down to this maxim about the world’s wealthiest man, “The way to be as rich as Bill Gates is to care more about writing code than about being rich. And the way to be a great advisor is to care about your client.” While brand-side leaders are quick to gauge where an agency’s intent lies, agency leaders struggle to shape and master a client-oriented posture that will mutually benefit relationships and yield better results. JoAnne Gritter, Chief Operations Officer at ddm marketing + communications helps you avoid common pitfalls that erode trust and focus on the four hallmarks that elevate the fabric of brand-client relationships. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Collaboration JoAnne Gritter The obvious yet not-so-obvious characteristics that foster trust and build stronger partnerships |
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Data-Driven Marketing Prasanna Dhungel As brands and agencies struggle to prioritize visibility of ever-changing SERP features, here's how they can build effective, holistic search strategies that move the needle Read more |
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| AI Andrea Sanchez Learn how AI can help create engaging digital experiences by leveraging users' data, shared by a design strategist and UX researcher Read more |
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| Leadership Tyrona Heath The shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to do it, communication tips, and more Read more |
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| AI Kath Pay International bestselling author, Kath Pay examines ChatGPT's email marketing content capabilities. Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Email Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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