Good Morning!

Today we have Jeremy Fain, CEO and co-founder of Cognitiv, showing us how 2020 lessons bring change and innovation to marketing in 2021.

“In order to be successful in 2021, B2C brands will have to learn how to build new marketing models without Facebook and Instagram – and they will need to use machine learning and advanced analytics to figure out how to market more efficiently and lower the customer acquisition cost (CAC),” says Jeremy.

Also Lauren Douglass, SVP of Global Marketing at Channel Factory, offers insights on three key factors marketers should consider in order to maximize audio ad campaigns effectiveness.

She writes: It is important to factor in the unique qualities of audio-only campaigns – like creative made for listening – as well as brand suitability when developing creative and media plans. There are three main factors that brands should be considering to maximize audio campaign performance.