Good morning, Marketer, how well does your organization communicate?
A friend once said of the agency she worked at, “We’re in the communication business which is why we don’t do it well.” It was a firm that had been around for a while, so clearly, they did some communication well, but only when it was focused outside the company. Internally, things moved about as well as the L.A. freeway at rush hour.
This is a problem that crops up in a lot of marketing organizations. What to do? Read Tim Parkin’s article on the four secrets of effective communication. While some of his suggestions may seem radical, they’re quite effective.
Constantine von Hoffman,
Managing Editor
