Good Morning!

ABM, a growth strategy that emphasizes targeting high-quality accounts, need not be complex. Today we look at four steps to help you adopt this approach.

These steps include: understanding the importance of high-value accounts; aligning marketing and sales teams; measuring and tracking what’s important; and investing in the right tools.

Also a new study by Braze shows digital engagement is key to post-pandemic ecommerce customer retention

“Give new ecommerce shoppers reasons to return with responsive messaging, lifecycle marketing, and brand humanity,” says Braze’s President and Chief Customer Officer, Myles Kleeger.

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this quick survey and see how you compare with others in the industry.

Your answers will be treated confidentially.