| Good Morning! Brandon Spear, President at MSTS, shows how retailers and brands can ensure B2B buyer loyalty by creating efficient payment options, removing friction from the purchasing process, and fostering an omnichannel buying experience, to name a few methods. In 2020, anticipating buyers’ needs and exceeding expectations should be at the core of your strategy, writes Brandon. With the ideal mixture of diverse payment options and omnichannel processes to support them, sellers can expect to bolster their bottom line and inspire loyalty in the years to come. Also, marketing leaders must take an integrated approach to marketing measurement methods for maximum insight, says new Gartner report. The report recommends that marketers use the most appropriate attribution method for specific goals and channels, combine them as necessary, and understand the limitations and resource needs of each. Also ICYMI: - ViralGains, an intelligent ad journey orchestration, announced the launch of its VoiceAlike technology, which leverages consumer interaction and proprietary AI to help marketers maximize customer response to their ads.
- IntentData.io, Inc. announces Contact Level Intent Data which is uniquely suited to the sudden remote work environment.
- Wipro Limited, a leading global information technology, consulting and business process services company, announced the launch of its Microsoft Business Unit.
- Nuvi launched new comprehensive collaboration and engagement solutions to its well-known social analytics platform.
- Deltix, Inc. announced that it has been acquired by EPAM Systems, Inc., a leading global provider of digital platform engineering and software development solutions.
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