Happy Friday!

Today we have Dynamic Yield’s CMO Mukund Ramachandran, providing four tips to maximize content creation for personalization.

Mukund discusses the importance of establishing an optimal content cadence in line with your organization’s personalization strategy.

Though content is a vital element of personalization, it’s important to remember that teams don’t have to constantly create new content. Brands can maximize their efforts by leveraging existing content that has already demonstrated positive results.

Also, Kenshoo’s GM of Ecommerce discusses how being an API Partner in Walmart’s new digital ad ecosystem improves the sponsored ad experience on Walmart.com.

Also ICYMI:

• HubSpot announced new powerful and easy-to-use features in Marketing Hub Enterprise. These new tools allow companies to create better customer experiences and scale their business quickly and include: revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing capabilities.
• Blue Nile, a leading online diamond jeweler, has chosen Oracle Cloud Applications to support its commitment to providing customers with more choices, straightforward information, and legendary service.
• Elastic N.V., the company behind Elasticsearch and the Elastic Stack, announced that Sally Jenkins has been appointed Chief Marketing Officer.
• Experience management company, Qualtrics, announced that Slack Technologies has selected Qualtrics CoreXM to gain deeper insights into experiences that impact their business.