Football may be America's most-watched sport, but the National Football League's sinking ratings last year has observers questioning how the league will fare this year, especially since live sports has long been viewed as crucial in keeping consumers and high-paying advertisers glued to TV sets. Heading into the first games of the season next month,...
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Digital & Tech Daily
August 18, 2017
Today's top news for digital marketers
Foursquare data reveals people are running errands instead
By Lauren Johnson
Football may be America's most-watched sport, but the National Football League's sinking ratings last year has observers questioning how the league will fare this year, especially since live sports has long been viewed as crucial in keeping consumers and high-paying advertisers glued to TV sets. Heading into the first games of the season next month,...
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