The shuttering of WorthFM, one of a number of high-profile robo advisors meant for female investors, demonstrates that high-gloss branding and niche appeal doesn’t overcome the client acquisition challenge.
Investors who shifted to index-based ETFs and mutual funds have generally been rewarded in the first half of 2018, as most actively managed funds failed to keep up with the cheaper alternatives despite the belief we’re in a “stock picker’s market.”
