| | | | | Fox Completes Its First Upfront Under New Ad Sales Chief With 6% to 8% CPM Increases Volume was flat compared to last year By Jason Lynch Fox Networks Group named Joe Marchese its president of advertising revenue just five days before its May 15 upfront presentation--but that didn't keep the company from finishing its upfront negotiations in a timely matter. The company--which includes Fox, Fox Sports, FX, FXX, National Geographic Channel, Nat Geo Wild and Nat Geo Mundo (but not Fox...
Read more » | | | | | | | | | | | These 5 Women Are Shaping How We View and Engage With Our Sports Heroes They talked with Adweek about using data and marketing tech to change the game By Lisa Granatstein At Adweek's Women in Media & Sports Summit, held in early June aboard the Hornblower Infinity yacht docked on Manhattan's West Side, I sat down for a panel discussion with five of the honorees from this year's Most Powerful Women in Sports list. The lively chat touched on a wide range of topics, including the...
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