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| Top Stories |  | | Ivy Liu |
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| | | | | With the Big Game just days away, streaming service Tubi has been shopping last-minute ad space to media buyers. | | |
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howdy! | | | | | Big Game ad spots come with a high price tag. But in an increasingly fragmented media landscape, advertisers ask is the juice worth the squeeze? | | |
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| | | | | With the tactics and tools marketers use to achieve performance having evolved considerably, performance marketing needs an update with some nuance. | | |
howdy! | | | | | Ever since the deal was announced, he’s been relentless in picking it apart, repeatedly questioning Omnicom’s rationale. | | |
| | | | | With more people streaming than watching linear TV, successful marketers are positioning CTV at the center of their campaigns to reduce duplication. | | |
howdy! | | | | | Content creators in Roblox, which the company often refers to as “developers,” are a very different beast from creators on other platforms. | | |
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| | | | | One of the biggest hurdles to launching a media network is prolonged periods of negotiation, contracts and legal, further compounded by the need for data science resources. | | |
howdy! | | | | | It took a while but Snap is following in the footsteps of Google, Facebook and the rest to win over SMBs. | | |
howdy! | | | | | Marketers and agency creatives predict the major trends for this year’s crop of ads on Sunday when the Philadelphia Eagles and the Kansas City Chiefs face off. | | |
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