Fall premiere week is still more than two months away, but Fox is stepping up to the plate early for its new Major League Baseball drama, Pitch, launching the show's marketing campaign during next week's MLB ...
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Television
July 07, 2016
MLB will be a partner of the show
By Jason Lynch
Fall premiere week is still more than two months away, but Fox is stepping up to the plate early for its new Major League Baseball drama, Pitch, launching the show's marketing campaign during next week's MLB ...
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Sues network co-founder and CEO
By Chris Ariens
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Couch-potato commerce
By Christopher Heine
CPM increases in the 9%-10% range
By Jason Lynch
Tennis fans won't get any work done today
By Christopher Heine
Twitter today is providing a glimpse into what kind of TV-like platform it could be for sports fans, one of its most-loyal user bases. The social media network's livestreaming of Wimbledon is Twitter's first ...
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Shazam reveals code-covered star
By Christopher Heine
ESPN The Magazine has eight main covers this week for its annual Body Issue. They feature NFL player Vince Wilfork, soccer star Christen Press, MMA fighter Conor McGregor and three-time NBA champion Dwyane Wade, ...
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Canvs looked at thousands of episodes
By Marty Swant
Love triumphs over hate except on television.
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Videos will run on social pages and Vox Media properties
By Jason Lynch
NBCUniversal's new branded content studio, which the company launched in March to develop and produce content for clients that could also exist outside its own platforms, has landed its first major partnership, ...
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Instant will use the clout of People and Entertainment Weekly
By Tim Baysinger
As the digital video ecosystem has exploded over the past five years, it's given rise to a new kind of celebrity: Those who are able to amass large swaths of fans without having to be on a traditional media platform.
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Volume up 2% to 3%
By Jason Lynch
All those broadcast and cable networks that predicted a strong upfront season have been proven correct so far. As networks and buyers try to wrap up their upfront business in advance of the July 4 holiday, Turner has ...
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