At MediaPost’s fall gathering of the connected TV and video gurus, we go direct – to the people who are planning, buying and telling the next generation of brand stories more directly to the customers they want.
At the annual fall edition of MediaPost’s TV and Video Insider Summit we make that direct-to-consumer connection by tuning in to…
- OTT channels blossoming with contextual and behavioral targeting opportunities
- The broader palette of branded storytelling
- How media planners and buyers supercharge linear budgets with data-infused targeting
- How advertisers leverage their own first party data to find customers and prospects on every available screen
- How planners are knitting together diverse metrics across screens to hold their media accountable
- How a new generation of DTC brands and political media buyers are bringing online targeting and performance sensibilities to TV
Early TVVIS commitments include: