Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Search ads are changing. Here’s how marketers are preparing for a new search landscape. | | |
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howdy! | | | | | While some deem it an oblique phase, its increased prominence represents increasing competition. | | |
| | | | | Composable identity adapts to fit within crowded tech environments, supporting everything from CRM integration to cross-channel campaign measurement, without forcing brands to rebuild from scratch. | | |
howdy! | | | | | The FT’s AI-powered paywall has helped the publisher get more revenue from its subscribers — but improving conversion and retention rate is still in the works. | | |
| | | | | Consumers in 2025 will continue to demand highly relevant and engaging content, making product-driven ad placements a key trend. | | |
howdy! | | | | | Publishers are prioritizing ease of integration when it comes to choosing which LLMs to use to build products and features powered by generative AI technology. | | |
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| | | | | Over-reliance on keyword-blocking undermines respected reporting and overlooks a valuable audience that sees increased value in ads on news sites. | | |
howdy! | | | | | It comes as more major companies shift away from the hybrid arrangements they were in last year, and are requiring staff to work from offices five days a week. | | |
howdy! | | | | | There are still no clear answers in Google’s protracted third-party cookie phase-out. | | |
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