Good morning, Marketer, and the marketing world continues to adapt.
A lot sure has changed since we were deep in pandemic lockdowns. And out of this change came a host of new tools and strategies, especially around virtual events. Today, our contributor Allison Saget provides a proven framework for running successful events. One important piece of the puzzle — re-evaluate your key metrics. That’s because even though it seems like we’re shifting from one mode to another mode, it’s really more complicated than that. Customers, as well as marketers, are constantly adapting.
In the same spirit, we’re also interested in how marketers adapt their use of technology. If you haven’t already, please take our very short MarTech Replacement Survey.
Chris Wood,
Editor
