The B2B sales process is notorious for its length and the âhiccupsâ that can occur when itâs time for prospective customers to get internal buy-in. ABM solves this problem by putting the right messages in front of key decision-makers at target accounts.
MarTech's "Account-Based Marketing Tools: A Marketer's Guide" examines the market for these tools and the considerations involved in implementation. This 46-page report looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide.
