Right now, you’re probably deep into executing your Q1 plans. And likely already faced a change in direction, budget, or goals.

Shifting plans—while in the middle of executing them—can feel like turning a freight ship around: it’s a painful, slow, and costly process. 🧭  🚢 

However, some enterprise marketing teams can handle a change in direction smoother than a speedboat. How? They’ve done scenario planning. And you can learn how to do it, too, in our free Marketing Planning Crash Course.

This three-part planning masterclass combines real-world advice from marketing leaders and essential theory from analysts like Forrester to teach you:

• The key steps to scenario planning—so you’re ready for shifts to the market or your budgets before they happen.
• The strategies and tools modern marketers use to keep their plans agile (read: no static spreadsheets or PowerPoints).
• How to tackle marketing pivots like a pro with stories and advice from people who’ve done it before.

Here’s to improving your marketing agility in 2024. 🛥