Hi John,

Banks have been more conservative with their ad spending. But we anticipate that will change in the new year.

Download a complimentary copy of our analyst report, “US Banking Digital Ad Spending 2023.” You’ll gain access to our latest forecasts, including bright spots for growth in 2024, like connected TV and better targeting without the risks.

This eMarketer analyst report is presented by LiveRamp.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues who are interested in digital ad budgeting trends. Thank you!

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