Claim your pass and join us 7/27-30.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Email not displaying correctly? Click Here
NexTech - Live Virtual Event
 
With four days and key themes impacting digital advertising, you can create the custom schedule that best fits your needs and interests. Register for free now and build your NexTech schedule. 
 
Highlighted Sessions
July 27
How a Pandemic Upped Sports Marketers' Digital Game
Hear from sports brand marketers on the impact Covid-19 had on their bottom lines and how their pivot to digital helped get them back in the game and accelerate their move to new technologies.
  featuring  
     
Daniel Cherry III Chief Marketing Officer, Activision Blizzard
Shizuka Suzuki
Assistant VP – Sponsorships and Experiential Marketing 
Daniel Cherry III
Chief Marketing Officer
Nick Gardner
Video Editor
     
 
The Metrics That Matter
As one of the largest producers and CPG companies in the world, Unilever understands the consumer journey and the best touchpoints. Adweek sits down with Unilever’s Jennifer Gardner, Senior Director of Media, North America to talk strategy, data usage and innovation at the 90-year-old brand.
  featuring  
     
 
Jennifer Gardner
Senior Director of Media, North America 
Diana Pearl
Deputy Brands Editor
 
 
     
Explore all Data, Attribution and the Benchmarks That Matter sessions 
 
July 28
Why CTV Accelerated in 2020 and How to Evolve Media Buying Plans
2020 has accelerated the new golden era of television consumption through the rise of CTV and AVOD channels, presenting new and more data driven opportunities for advertisers to effectively reach their core audience. In this session, learn how advertisers and networks can work together in the new streaming era to optimize the advertising experience.
  featuring  
     
 
Jeff Green
Chief Executive Officer
Ronan Shields
Programmatic Reporter
 
 
     
 
Sharing the Responsibility to Transform
We’re all living through a moment of massive cultural and structural change. The marketing community now has a shared responsibility to transform our companies, our industry, and our economy—because “when everything is at stake, we are all stakeholders.” Join this discussion on how marketers must prioritize equity and inclusion, while also committing to a new open marketplace built on trust, radical transparency, and meaningful collaboration.
  featuring  
     
 
Linda Yaccarino
Chairman of Advertising and Partnerships
Jason Lynch
TV/Media Editor
 
 
     
Explore all Video Convergence ATV/CTV sessions 
 
July 29
Post-COVID Dealmaking - Strategic Priorities for Acquirers
Terence Kawaja, Chief Executive Officer and Founder of LUMA Partners, will break down the 5 areas where strategic M&A activity in digital marketing is expected to occur as the economy picks back up after a pandemic-driven spend downturn and deal hiatus.
  featuring  
     
   
Terence Kawaja
Founder and Chief Executive Officer
   
   
     
 
Influence Means Nothing Without Trust
Social media plays a powerful role in telling a brand’s story to influence consumers. In fact, 74% of consumers say social media influences their buying decisions. While the power of social media is undeniable, the voices brands choose to tell their stories matter more than ever, and unfortunately, there is still far too much risk for marketers and agencies to feel confident they align with authentic voices that reflect their own value. Attend this session for a fresh perspective on how artificial intelligence holds the power to transform how brands reach and engage customers in trusted ways that build preference and loyalty.
  featuring  
     
 
Anya Ware
Leader, Technology Sales
Ryan Detert
Chief Executive Officer
 
 
     
Explore all Emerging Tech sessions 
 
July 30
A 21st Century Privacy Inflection Point
Is it time for a 21st century, internet take on the first amendment? Recent events, the political environment, and the global pandemic have all converged to create a contentious environment for data privacy regulation, efforts to curb misinformation, and the concept of internet freedom. At the same time, consumer sentiment around use of personal data is becoming increasingly complex and nuanced. In this fireside chat, MDC Partners Chairman and Chief Executive Officer Mark Penn shares his perspective on the debates around censorship, privacy, and data regulation shaking up the tech and media industries.
  featuring  
     
 
Mark Penn
Chairman and Chief Executive Officer
Lisa Granatstein
Editor, SVP of Programming
 
 
     
 
3 Ways to Go Beyond Compliance and Build Trust With Your Audience
Data privacy is a given in most organizations today, but you need to go further than simply addressing compliance. Attend this session to find out how innovative marketers are leveraging opportunities to develop trust with their audiences.
  featuring  
     
   
Kevin Kiley
Vice President
   
   
     
View all Privacy and Regulation sessions 
 
 
Claim Your Free Virtual Pass
 
Presented by
 
Partners
 
Become a Partner
 
Not an Adweek Pro Member Yet?
Join now and get  3 months  of unlimited access to all of Adweek’s essential content and member exclusive events for less than $1 a day
​​​​
NexTech logo
Not interested in receiving emails about NexTech 2020? Click Here
Contact Us Follow us on Facebook Follow us on Twitter Follow us on LinkedIn Follow us on Instagram
 
This email was sent to newsletter@newslettercollector.com because you requested information from Adweek.
If you do not wish to receive e-mails like this in the future, please click here to unsubscribe.
©2020 Adweek, LLC • 261 Madison Avenue • 8th Floor • New York, NY 10016
UnsubscribeUpdate PreferencesSubscribe
Terms of ServicePrivacy Policy
Link