Consumers are watching more streaming TV. Do they view streaming TV ads differently? We wanted to test this.
 
We partnered with TVision to study how viewer attention on OTT is different than on linear. And the results proved that it’s not just higher on OTT – it’s 36% higher. That means more viewers pay attention to your ad on Roku. 
 
Download this quick read: a one-pager that summarizes our findings. The results will make you a smarter marketer.

Happy Streaming!