In January, almost a year after Viacom CEO Bob Bakish told investors his company was preparing to launch a streaming service in late 2018, Viacom finally unveiled its OTT strategy--but it wasn't what anyone had been expecting. Instead of creating its own subscription video on demand (SVOD) service--as rivals Disney, Comcast and AT&T are doing--the...
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April 08, 2019
Morning Digest
What marketers need to know today
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