Wednesday, October 10, 2017 | 2:00 pm ET / 11:00 am PT

Join us for this exciting event, featuring Kevin LeSage from Cox Automotive as he discusses how you can learn to turn your data into actionable stories, as well as how to measure the percentage of the traffic you're getting that's not impacting your bottom line. You'll also discover what website events lead to vehicle sales and how the data you already have can assist in evaluation ROI accorss different online advertising channels.

In this webinar, you will also learn:

• Simplifying analytics to calculate your ROI.
• Find easy ways to define success across all online efforts.
• Dealer.com data integrations and advantages to drawing data within the DDC platform
• Defining simple yet important terms such as the difference between a visit and a shopper.
• How visits no longer define future value. Learn how to assess value assigned to each visit.
• Learn about and defining the quality gap and what to pay attention to going forward.

SPEAKER

Kevin LeSage - Senior Product Manager for OEM and Enterprise Analytics Kevin Lesage is the Senior Product Manager for OEM and Enterprise Analytics for Cox Automotive. Kevin specializes in analyzing complex strategies and algorithms allowing dealers to understand how to put data into action. Kevin began his career at the grassroots level launching SEO and Advertising campaigns for dealers across the Dealer.com platform. As his SEO and Advertising experience grew, Kevin drove successful holistic online strategies across thousands of dealerships across the country. Kevin increasingly engages in more conversations to discover meaning within data.