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Dear John,
I am grateful for your friendship and your continued contribution to my business and my life.
Thank you!
On July 18, 2018, my new book will be released. The title is: The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye.
I will be traveling the United States doing talks and training sessions based upon the content in the book.
Like a Broadway show, I'd like to preview the talks to groups of people who can benefit.
To give something back to you, for supporting me, I'd like to offer to give a talk to an audience of your choice and I will waive my typical speaking fee (between $10,000 and $20,000 when booked by my agent).
If you'd like me to speak to your group, simply select three of the topics on the list below and I will deliver a 45 minute presentation on them to your group and take questions afterward. If mutually convenient, I will do this speech in person. If distance is an issue, I will deliver the session via live stream.
All I ask is that you buy a copy of the book for each of the talk's attendees.
If you want to take me up on this offer, simply reply to this email (dlorenzo@dlorenzo.com) or call 786.436.1986 and we can work out the details.
Here are the potential topics for the talk (select 3):
Three guidelines for connecting with people in 60 seconds – Chapter 1Script for starting a relationship-based sales conversation – Chapter 2Relationship Report Cardtm:A forecasting tool to predict your financial future – Chapter 2Memory jogger with seven categories of people who can expand your natural network – Chapter 2Email, direct mail, telephone and voice mail scripts to initiate contact with people with whom you’ve lost touch– Chapter 3Template for content calendar to be used for email and print newsletters as well as website content – Chapter 3Interview questions to help you identify your ideal client, ideal message, and ideal way to deliver that message – Chapter 4Seven-step guide to creating an engagement device called a “Honeypot” designed to get people to reach out to you to start a relationship – Chapter 5Eleven-step process for attracting new clients through public speaking – Chapter 6Five-step guide to creating articles that will help you connect with new clients through publishing– Chapter 7Four types of content you must have on your website and how to use them– Chapter 8Five formulas for great advertising headlines and great email subject lines – Chapter 10Six steps for writing an advertisement that motivates people to call you – Chapter 10Five types of testimonials and how to get them from your clients’ every time you ask– Chapter 10Script for starting a conversation at a networking event – Chapter 11Five-step process for follow-up after an introduction at a networking event – Chapter 11Script for an email introduction between two of your contacts – Chapter 11Guide to selecting appropriate networking groups – Chapter 11Five steps to making networking groups more productive – Chapter 11The step-by-step process for qualifying new clients and making sure they can pay– Chapter 12The qualifying script that will change your business forever– Chapter 12The five things that you must include in an orientation packet to pre-sell your client – Chapter 12Three ways to communicate the value you provide to your client– Chapter 13Two sample proposal templates offering options to insure you get a “yes” every time– Chapter 13 A checklist for starting an action-oriented sales program today– Chapter 14Reach out to me as soon as possible to schedule our time together.
Thank you again for your support.
Warm regards,
Dave Lorenzo
786.436.1986
I value and appreciate the relationship we have.
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