 |
| |
 |
 |
| Blends linear and digital viewing for a curated TV experience By Sami Main Entering the second year under its new name, Freeform is all about rethinking what a TV network means to a young adult audience. Freeform's upfront presentation this year expands on announcements the network made in 2016 and is based on much of what it learned in the past year. The network formerly known as ABC... Read more » |
 |
| The show centers on the life of Albert Einstein By A.J. Katz |
|
|
|
|
| Network will focus on creating programming for a 'point-of-view' By Sami Main |
|
|
|
| The company is ready to share its new strategy with buyers By Jason Lynch |
|
|
|
| 6 key brands are producing short- and long-form video By Sami Main After Verizon Communications Inc. and Hearst Corp. (Verizon Hearst Media Partners) acquired Complex Networks last year, Complex finally had the funds to fully invest in its video products--and gained the go90 platform for video distribution. Complex wants to explain to advertisers about its plan for its core set of networks/brands and its full commitment to... Read more » |
|
| After sitting out last year, company is back to hone its brand messaging By Jason Lynch After sitting out last year's big upfront events, A+E Networks is back in the game this year. But that wasn't the only big return to tradition for the company, which also announced that it's relaunching its Biography franchise this spring. The company used its Tuesday night New York event, held at Jazz at Lincoln Center's... Read more » |
|
| CBS, TBS and ESPN saw gains in their viewers By A.J. Katz With TV network upfront season on the horizon, data and measurement powerhouse Nielsen held its annual press breakfast this morning at the W New York--Union Square hotel. Executives provided the press with a deep dive into the complex present-day media ecosystem and the continued emergence of TV-connected devices as reasons why ratings aren't as bad... Read more » |
|
| Featured Jobs | | Critical Mass Chicago, Illinois (US) | | USA TODAY NETWORK New York City, New York (US) | | NYC & Company 10019, New York City | | Hadassah NYC | | Criterion Global | International Media Planning + Buying New York City, New York | | |
|
|
|
| In its upfront slate, the network also branches out into scripted drama By Jason Lynch Pop, which targets "modern grown-ups" in their 30s and 40s who are nostalgic for '90s programming and stars, has landed its biggest '90s celebrity yet as part of its new upfront slate--Keanu Reeves. The actor, who starred in '90s hits like Speed, Point Break and The Matrix, and made a comeback with the John Wick... Read more » |
|
| Network's fall slate also has more family reality and original movies By A.J. Katz "Television is hard," remarked Rahsan-Rahsan Lindsay at TV One's Upfront presentation in New York this morning. Lindsay, the network's evp of ad sales and marketing, expressed that sentiment after the extensive work that went into unveiling TV One's very ambitious programming lineup for the upcoming season of television. Fulfilling its tagline "Represent," the executives and... Read more » |
|
| All 6 of its networks saw ratings growth last year By Jason Lynch HGTV is turning two of its most popular shows into franchises: spinning off Fixer Upper with a companion show and expanding its Flip or Flop house-flipping series to five new cities. Scripps Network Interactive is sharing the news with buyers and advertisers during its seven upfront presentations around the country, including this afternoon's event at... Read more » |
|
