Hi John,

The consumer journey is long and winding, involving in-person and online interactions across platforms owned by brands and publishers alike. That makes attribution difficult.

New EMARKETER and impact․com research found that:

• 60.2% of people who earn $250k or more per year research products five or more times before buying.
• Quality (34.7%) and price (20.0%) are the top factors that lead to consumers actually making purchases.

Gain a better understanding of what really drives consumers’ decision making in our report, "The Modern Customer Journey: Understanding Multichannel Discovery, Research, and Purchase Patterns.”

GET YOUR COPY

Then, join me and impact․com CMO Cristy Garcia as we unpack the key trends and takeaways from the report. 

Sincerely,
Sara Lebow
Senior Analyst, Media Content
EMARKETER

Created together with impact․com.