Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | Court documents include colorful names for projects related to Google’s alleged dealings with advertisers, publishers and rivals. | | |
|
howdy! | | | | | Next week marks the beginning of one of the most pivotal antitrust trials in U.S. history — Google’s antitrust trial. Here’s a rundown of the key points and potential implications. | | |
| Advertisement |  | | |
| | | | | In the current price-sensitive environment, a new survey shows what consumers value most: discounts, loyalty programs and product reviews. | | |
howdy! | | | | | Roughly three quarters of younger consumers in the U.S. – Gen Z and millennials aged 15-43 – have decided to watch a movie following seeing “its online virality or memes about it,” per data from an August poll of over 1,600 consumers across the nation, per UTA IQ data. | | |
| | | | | DSPs that harness advanced AI techniques and unique insights from shopping and entertainment signals are optimizing bid shading and winning rate models for advertisers. | | |
howdy! | | | | | Fortnite and Roblox are not the only gaming platforms that have made their presence known at the US Open this week. The tournament’s gaming experience also featured two consoles loaded up with “Top Spin 2K25,” the premium console tennis game that launched earlier this year. | | |
| Advertisement |  | | |
| | | | | As brands and agencies prioritize improving the relevancy and personalization of their ad creative, a new Digiday and Celtra survey shows that marketers lean on first-party data to inform their ad creative. | | |
howdy! | | | | | Marketers are at least a little skittish about their expensively made spots showing up next to political messages. Does that mean they should steer clear of CTV until after election day? | | |
howdy! | | | | | The AI arms race continues as social platforms have spent the last few months rolling out generative AI-powered creative tools allowing marketers to more quickly generate ad copy and images. | | |
|
