How Snapchat's pitching original shows to advertisers, The woke agency exec: Truffle Pig's Paul Marcum on being vocally anti-Trump, Thakoon's business restructuring is a blow to see-now-buy-now,
Daily eNL

BuzzFeed is investing in longer, TV-like programming as platforms -- from Facebook to Verizon's Go90 -- seek exclusive content.

Programmatic activity suggests that more buyers are shunning Breitbart.

NBC News has used the post-election traffic and engagement bonanza from its politics coverage not just to build loyalty among readers, but to familiarize them with some of its newer brands.

Fashion retailer Ted Baker, which has been experimenting with shoppable video, has released its fourth, for the first time in 360 degree video.

Sephora is betting big on augmented reality for beauty. Our sister site Glossy hast the story.

Confessions of a financial tech entrepreneur with extensive experience in the banking sector: "I'm sick and tired of no one innovating."

At the Digiday Brand Summit in Charleston, South Carolina, we'll hear from top brands about how they are ensuring that they remain top of mind for consumers -- and aren't late to the party. Learn about how you can join us.

 
TLDR Title
 

From Mimi to The Drive: Time Inc.'s patchy record with digital verticals

Lucia Moses

The legacy publisher has launched a string of digital experiments over the past couple of years, but many have been deprived amid a scarcity of resources, reorganizations and executive departures.

How Snapchat's pitching original shows to advertisers

Sahil Patel

Snap is talking up its original shows initiative to advertisers, who see it as a welcome differentiator between Snapchat Discover and Instagram Stories — for now.

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"No one likes to be surprised by the bill": Bringing buyers into the header bidding conversation

Sponsored Content TripleLift

People have long been discussing the challenges and benefits of header bidding for publishers, but what about the buyers? Often left out of header bidding conversations, buyers need more attention and transparency from publishers, especially if those publishers are looking to establish long-term relationships with them. In order to start these crucial conversations with buyers, publishers need to learn to speak their language rather than sitting back and simply asking for "a bigger check every month." Sponsored by Triplelift

The woke agency exec: Truffle Pig's Paul Marcum on being vocally anti-Trump

Shareen Pathak

“Fundamentally, I believe in American values that I don't think have changed.”

Thakoon's business restructuring is a blow to see-now-buy-now

Hilary Milnes

Designer brand Thakoon made a big move last September when he switched to a direct-to-consumer, in-season business model. Less than a year later, his business has been put on hold to undergo a restructuring.

Agency Life: Four tips for producing great creative work efficiently

Sponsored Content Workfront

An agency is no glamorous movie set. Demanding clients, overworked team members, ineffective review and approval processes can hinder your ability to produce the best quality work. Agency chaos can make you may feel like you're stuck with no way to manage it all, but it's time to stop living the grind. Learn how to streamline your processes and produce your best work, without burning out your teams. Sponsored by Workfront.

Starting out with AKQA's Ajaz Ahmed: 'It's important to embrace disruption'

Tanya Dua

“Everybody seeks a sense of steadiness, tranquility and stability in their lives, but it's important to also embrace variations, change and disruption.”

The most treasured mobile marketing trends for 2017

Sponsored Content Tune

On average, American consumers download 2.3 apps every month. And yet, one in five of those apps are installed and then forgotten. In this white paper, we'll discuss how to lure consumers in and then keep them engaged, all while monetizing your mobile app. Collect nine pearls of wisdom to to uncover the tactics and techniques to keep a tight mobile marketing ship. Sponsored by TUNE.

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Careers Title
 
March 15, 2017
Director, Programmatic Operations
International Data Group, Inc.
New York
 
March 14, 2017
Senior Vice President - Digital Activation
Edelman
Atlanta, GA
 
March 10, 2017
Senior Manager of Client Success
U.S. News & World Report
New York, NY
 
 

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Events Title
 
Early deadline
Digiday Publishing Awards Europe
March 17, 2017
 
Last chance deadline
Glossy Awards 2017
March 17, 2017
 
Awards Gala
Digiday Publishing Awards
March 23, 2017 NYC
 
 

ALL EVENTS