| Happy Wednesday! Today we have RRD Marketing Solutions’ GM, Todd Thompson, discussing how optichannel is marketing’s return to rationality — something that has evolved from omnichannel frustrations. He writes: In ditching the omnichannel mindset in favor of an optichannel one, brands must recommit to what they should have been doing all along: creating experiences that give customers what they need in the way they want it. Also InfoSum’s Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and advertisers, without the hang-ups associated with ID alliances as they currently exist. Also ICYMI: - Sitecore®, a global leader in digital experience management software, has named Tom De Ridder as chief technology officer, reporting to Sitecore chief executive officer, Mark Frost.
- LiveRamp®, the trusted platform that makes data accessible and meaningful, launched LiveRamp Safe Haven®—a new platform that enables secure, permission-enabled data sharing for brands and their partners.
- Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions.
- The majority of B2B brands (62%) say they could get ‘at least half’ of their revenue from online commerce by 2025, finds new report by customer-centric digital experience company, Episerver.
- Stackline, a retail analytics and ad provider for brands and manufacturers, announced Ad Manager, an intelligent ad automation tool that applies real-time bidding, competitive advertising, profitability, conversion, and incrementality data to develop and dynamically optimize high-performing ecommerce ads.
- Mobivity Holdings Corp., a global provider of personalized customer engagement solutions that drive customer frequency and spend, announced its Recurrency™ platform integration with Oracle MICROS Simphony POS.
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