June 12, 2022

Current and Prospective Cannabis Conference 2022 Attendees,

I am so incredibly honored to not only be able to speak again at Cannabis Conference, but also serve as a member of the 2022 Advisory Board.

I wanted to take the opportunity to share my thoughts and feelings about Cannabis Conference. This event has had an incredible impact on my life—and if you’re a plant-touching business owner in the cannabis industry, it will for you, too.

In 2019, the Cannabis Business Times and Cannabis Conference team asked me to participate as a speaker. When I accepted, I had no idea just how many ways the conference and the team at CBT would expand my knowledge and network, and further my career.

Cannabis Conference has truly been life-changing for me. The experience that I have had over the past 3 years is unparalleled.

I had just started my consulting practice and Cannabis Conference gave me a platform to share thoughts and ideas in a progressive, open forum with cannabis industry leaders across the country and around the globe. The professionals that I have met through my attendance at the conference have allowed me the opportunity to hone my skills, grow my business and develop lasting friendships.

The education that the conference provides is the most comprehensive that I have seen. In my opinion, every operator (cultivation, processing, dispensary) and brand should be participating.

Cannabis is the most personal industry that there is. It is our responsibility as industry professionals to create loving, supportive environments where everyone can be their best selves. The entire Cannabis Conference team does an amazing job of creating this kind of community, and I’d like to thank them for showing the industry how it should be done.

This year, I look forward to presenting on the session “Marketing 101: A Step-By-Step Guide to Building a Cannabis Brand” on Tuesday, August 23 at 4:30 p.m. I hope you can join me there.

I can’t wait to head to Las Vegas to reconnect with so many of my industry colleagues, as well as meet many of you for the first time to talk about what we all can achieve together.


Warm regards,

Laurie K. Parfitt