We promised you more great talks to pay attention to in this last installment of Emerce eDay programme highlights. We were allowed by our marketing colleagues to keep it short with three picks but we had to break the rules on this one. Oops.

In the category of Brands and Media, here are four talks we can’t wait to watch:

1. At last year’s eDay, the broadcaster Ster announced that they would stop using advertising cookies altogether and instead, develop a new strategy. In a follow-up talk, Linda Worp will share some inspiring first results of this experiment, as well as some hands-on digital advertising strategy that we think you’ll want to hear.
   
   
2. After seeing Aramique Krauthamer speak earlier this year about experiences, I (Monique) knew we needed to bring him to eDay. Among other projects, he designed Game of Thrones’ last experience, Quest for the Throne. Costa Rica-based Aramique is an artist, designing deep and real experiences. We feel his topic is exactly what many brands need right now.
   
   
3. Though we wish that Sebastian van der Lans’ topic of fixing the broken web wasn’t such a relevant one, we know that it is. Never has there been as much online fraud as today and 67% of Europeans report having been trapped by fake news. Sebastian’s passion for improving the internet is why we invited him to eDay, offering us positive solutions to pressing, dark problems.
   
   
4. Last but not least we take you back to (social) media and this time also back to China for some meaty insights that we think you’ll appreciate. Fabian Bern was one of the first (ever) TikTok users and deeply understands the ins and outs of the algorithm that is making the platform - and its influencers - grow so dramatically.

These are today’s four but we hope you’ll tune in for the whole collection. Register for free and access these for a full year. See you online?

From your programme directors at Emerce eDay,
Anne Brenninkmeijer
Monique van Dusseldorp

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