DAILY SCOOP

Frontier and Spirit Airlines announce merger, advisory warnings to users reduce negative Twitter posts, and Amazon spends big on salaries

Also: Kia partners with pet adoption nonprofit for Super Bowl campaign, Bank of England governor takes heat over remarks on wages, and more.

THE BUSINESS MIND

Why PR pros must understand the difference between a product and a business

As companies like Peloton, Zoom and Netflix take heavy losses on the stock market and online, here’s how brand storytelling must center business basics—and avoid the perils of hype.

A DAY IN THE LIFE

FHA’s Fiona Hutton: ‘Don’t kick up and don’t kick down’

The agency leader and comms strategist offers lessons form her career as an entrepreneur and business executive.

EMAIL

7 ways to encourage employees to actually read your emails

Firstup’s employee email guide will help your messaging stand out.

DAILY SCOOP

NBC pulls back the curtain on Olympics headaches, Super Bowl ads draw intense interest, and Spotify’s CEO apologizes for Joe Rogan controversy

Also: American Heart Association launches Black History Month campaign, Delta asks for federal action on violent passengers, and more.

SOCIAL MEDIA

4 tips to maximize TikTok in 2022

A Microsoft social media manager and rising TikTok influencer shares how to increase your social media credibility, cache and community.

THE WORKPLACE

Analyzing the most essential future-focused workplace trends

Communicators continue to rise and ascend to new levels of internal influence. Here, the areas you can prioritize to keep that momentum trending upward.

DAILY SCOOP

Meta faces huge market loss and decreasing user base, cruise passengers expect better virus safety precautions and Southwest flight attendants blast return of inflight alcohol sales

Also: Planters encourages people to find their “personutality,” a new survey for social media pros and more.

Why comms pros should sharpen their business and finance skills

Adding financial knowledge to your professional arsenal can take your career to the next level.

THE FRIDAY REPORTER

L.A. Times’ Noah Bierman talks about covering White House leaders

The journalist offers lessons for communications and media relations pros from his time covering the nation’s top executives.

WINNING CAMPAIGNS

Citizens Bank creates financial resource center, attracting high traffic numbers and low bounce rates

The financial institution launched a resource center for its customers with beneficial resources and information. This landed them the top spot in the Financial Services Campaign category of PR Daily’s 2020 Content Marketing Awards.

DAILY SCOOP

CNN president resigns over undisclosed relationship, journalists plan to attend more in-person events and Southwest CEO talks employee experience

Also: White Castle sponsors USA Luge Team, Washington’s new NFL team name faces ridicule and more.

MARKETING

Trends shaping audience engagement efforts ahead of the ‘Big Game’

The NFL’s annual championship broadcast still offers a unique opportunity to reach consumers. Yet, some brands are trying to offer more ways to engage.

IPR REPORT

3 takeaways from industry research on the ‘Great Resignation’

Here’s how the numbers say you can work to keep essential team members happy and engaged.