Frutura, the global sales and marketing network designed to supply international customers with high-quality fruit 365 days a year, has signed a licensing agreement with The Coca-Cola Company. This is the first time The Coca-Cola Company has licensed one of their brands for use within the fresh produce category.

The deal allows Frutura to use Minute Maid and Simply brands, which will be exclusively deployed by Frutura’s Dayka & Hackett LLC. The Simply brand is entering the produce category as Simply Select™. Founded in 2005, Dayka & Hackett (D&H) is a California-based grower, packer and distributor of premium fruit.

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