Latest Survey Offers Clear-Cut Pathways to Boosted Sales
| | With a new presidential administration taking office, automobile dealers anticipate U.S. regulatory changes but still expect steady growth in consumer interest in electric vehicles (EVs) and hybrids.
This belief coincides with efforts by retailers to adjust their operational strategies to accommodate both virtual and in-person sales, strengthen data privacy and security protections, step up educational activities for both consumers and staff and adapt their services to the ever-evolving demands of the marketplace. Amid high inventory and some consumer dissatisfaction with the vehicle-purchasing process, dealers are reevaluating everything from how they acquire vehicles and manage inventory levels to how and when to offer test drives.
A 2024 Urban Science survey conducted by the Harris Poll* sheds light on consumer and dealer expectations, presenting dealers and automakers with insights that can help them optimize sales, service and overall customer engagement. Read on to learn more about some of the study’s critical findings that can fuel dealership success in 2025. |
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