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Launching a Subscription Service of Its Own, Fullscreen Joins a Crowded Streaming Market With 800 hours of original and licensed content By Tim Baysinger The past half decade has seen the rise of the multichannel network, where thousands of creators produce hundreds of hours of content to satisfy millions of subscribers. They are video collectives built on the back of ... Read more » |
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How Millennials Consume TV Depends on Which Stage of Life They're In Nielsen report examines the demo's viewing habits By Jason Lynch There's a reason that millennials are so hard for advertisers to pin down: Their media consumption is in constant flux, given that adults in that 18-34 demo are in "rapid transition." That's ... Read more » |
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Daytime TV's Biggest Honors Won't Be on TV This Year Daytime Emmy awards not televised By Chris Ariens The Daytime Emmy awards are getting the backhand from the very networks they honor. The 2016 awards show will not be televised. Read more » |
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Netflix's Daredevil Characters Physically Damage Each Other's Billboards in Hashtag Fight DDB Canada's installation in Toronto By Tim Nudd Duelling billboards are a time-honored advertising tradition, going back to Newcastle/Stella Artois and Audi/BMW. Now, Netflix introduces a novel twist on the genre—billboards on which characters from a show ... Read more » |
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How Hollywood Is Successfully Tapping Into Faith-Based Audiences But taking liberties with scripture is a path to failure By T.L. Stanley Hollywood, sometimes considered the last place to find anything divine, has seen the light lately, releasing a flood of faith-infused entertainment that includes TriStar's Heaven Is for Real, Focus Features' ... Read more » |
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Viceland Launches VR Partnership With Samsung and Downplays Weak Early TV Ratings Data Company says metrics are 'inaccurate' By Jason Lynch As it nears its one-month anniversary, Viceland is expanding its stable of advertising partners by striking a new virtual reality deal with Samsung. But the network is also downplaying early ratings data that ... Read more » |
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Infographic: A TV Show's Appeal Can Determine Ad Recall, Twitter Study Says Emotionally driven programming could drive sales By Marty Swant Advertising agencies can now blame TV shows when a new spot doesn't quite get the attention they think it deserves—at least sort of. Read more » |
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