After you've assessed the strengths and weaknesses of your nonprofit's fundraising campaign, it's time to look at fundraising tools. A long list of diverse and innovative outreach tech approaches can be daunting at first, so start with emails (which account for one-third of all online giving) and work your way up from there.
To maximize your investment in email marketing, a few things to consider:
The technology behind the email: Customer relationship management helps assess and aggregate data on your audience so you can accurately appeal to them.
The content of the email: Strong subject lines, friendly "from" names, and branded headers are just a few techniques for eliciting a positive and engaged response from donors.
