Agencies want to understand the specifics of the security claims made against Twitter to better assess how to hold the social media platform accountable where necessary as well as how to guide clients. So far, they said, the public response from Twitter has been vague. Additional coverage: - It may feel like everyone in advertising is using a data clean room these days, but that couldn’t be further from the truth.
- This week's Digiday+ Future of TV Briefing explores the idea of top-tier ad-supported streaming services adopting revenue-sharing models for producers.
- Esports audiences are accustomed to watching streams free of charge, which makes monetizing media rights a challenge in the industry. But ad network Thece is trying to change that with a "many to many" broadcast model.
- As TikTok grows in popularity, temporary tattoo brand Inkbox is shifting its social strategy to leverage the short-form video app.
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| | | | | Agencies are looking to understand the specifics of the security claims made to better assess how to hold Twitter accountable where necessary as well as how to guide clients as the public response so far has been vague. | | |
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howdy! | | | | | It may feel like everyone in advertising is using a data clean room these days, but that couldn’t be further from the truth. | | |
| | | | | Using the same data as they do for their video, display, social and audio channels, brands and agencies are adding advanced TV to their omnichannel mix. | | |
| Advertisement |  | | |
howdy! | | | | | This week’s Future of TV Briefing explores the idea of top-tier ad-supported streaming services adopting revenue-sharing models for producers. | | |
| | | | | Marketers are finding new viewers through free ad-supported TV, an audience often unreachable through linear advertising. | | |
howdy! | | | | | Thece’s CEO described the approach as a form of “alternative media rights,” building value by offering advertisers access to StarLeague’s horde of smaller streamers, rather than via media rights to the content itself. | | |
| Advertisement |  | | |
| | | | | Understanding how audiences are interacting and engaging with gaming provides marketers with better insights into current and future media consumption trends. | | |
howdy! | | | | | As TikTok grows in popularity, temporary tattoo brand Inkbox is shifting its social strategy to leverage the short-form video app. | | |
howdy! | | | | | More than a year after Apple’s ATT move, DTC is expanding again, with TikTok the primary beneficiary. | | |
| | | | | The media company's CRO and his team presented a recession plan to its senior leadership in June and is seeing indications that consumer electronics and retail ad spending is rebounding. |
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