MAY 11, 2017

The customer experience has come a long way, and keeps moving forward.

The Impact of AutoNation’s Brand Extensions
During the recession, AutoNation moved from local names to a single brand. Now AutoNation is extending that brand to additional products and services. Ed Cicale, VP - Brand & Broadcast Marketing will review AutoNation’s brand journey, discussing the transition to a single brand and explaining AutoNation’s extension of the brand beyond new vehicle franchises.
Learn more about the TLS Automotive CX Summit at http://tlsummits.com/automotive-cx-summit-2017/.

F&I Gets High-Tech, But It’s Still a People Business

“Connecting is the most critical and underdeveloped skill in all sales,” says F&I trainer Mike Hirschfield.

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Use Digital Disruption to Your Advantage

With technology changing the way consumers shop for cars, here’s how dealerships can ensure they are getting in front of the right customers.

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Instant Income Verification Keeps Things Moving

Here's one way is to make the car-buying process as efficient as possible for the consumer.

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