Joshua Richards
Director, Creative Technology
john st.

The latest in tech: Why it matters and how you can use it

With the pandemic continuing to keep in-person events off the table, innovation is an imperative. Companies need creative tech to engage with consumers, whether that’s live-streaming, gaming or data-driven personalization. This is the year that remote comes first, making it an opportune time to experiment with format, devices and tools.

Ian Adler
CMO
PepsiCo Foods Canada

Behind the scenes of PepsiCo's CRM platform

There's been no better time for PepsiCo to “create smiles with every sip and every bite,” as they engage homebound Canadians with great content, innovation, recipes and more. Watch as the CMO of PepsiCo Foods Canada, Ian Adler, shares a behind the scenes look at their highly successful CRM platform – Tasty Rewards – and how it's carving a content path using data that matters.