Over 800 professionals gathered in Austin, Texas for the central event of #CommsWeek2024, Ragan’s Future of Communications Conference.

Here are the highlights of the week, featuring events that happened across the globe and on the ground in Austin.

Keynote power panel: One org, one voice

One of the major themes of Comms Week centered on how communicators can promote unity and create clarity amid increasing societal and organizational complexities.

What they're saying: Alise Marshall of Pinterest argued for a consistent, values-driven approach. “Instead of shape-shifting to match the moment, take a long view,” she urged, advising organizations to focus on what matters most to their consumer base and avoid opportunistic “performative” statements that lack authenticity.

Go deeper: How to keep comms consistent in a charged political climate

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Top Takeaways: Proactive crisis comms, personalized employee messaging, and bridging the divide

Several major storylines emerged across the multi-day conference. In Leah Johns' keynote from Bain & Company, she discussed how technological innovation and changing consumer expectations are reshaping our work, social interactions, and self-care.

“As the comms landscape changes, the future comes in, customizing communications for the seamless population is going to look different,” said Andres “Dre” Muñiz, associate director of global manufacturing & quality communications, at Eli Lilly and Company. “The core constant is just treating them like people.”

Go deeper: Top takeaways from the 2024 Conference

Students and professionals unite for #CommsWeek2024

Ragan partnered with universities across the United States, including Georgetown University, New York University, Pepperdine University, Quinnipiac University and the University of Florida to connect students with industry professionals and seasoned mentors.

Partner events took place in…

Recap brought to you by Axios HQ

We used Axios HQ’s software to put this conference recap together!

Axios HQ equips organizations with the tools, data, and best practices to be world-class communicators.

👉 Connect with the HQ team to learn more about their comms solutions.

Future of Communications Conference 2025 - Registration is Open!

Join us again next year at the Future of Communications Conference on November 12-14 at the Hyatt Regency Austin.

Offer ends December 31, 2024.

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