Future of marketing: will generative AI mean everything or nothing? AVP, Marketing Systems Strategy at Kepler, Peter Rice on how brands can prepare to integrate it into their strategy.
ClickZ Daily: June 29, 2023 |
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| Good morning, If last year was all about the Metaverse, this year will be defined by the implications of OpenAI’s ChatGPT4 and its ilk. Unlike the fading interest in the metaverse, generative AI shows profound potential for the future of marketing. Where brands like Coca-Cola are already using generative AI, most of the marketing community has polarized views. Is generative AI the utopia, dystopia, or a blend of both? Will brand messaging, product design, and user experiences become an echo chamber of recycled ideas? Or is there more in store? Will generative AI mean everything or nothing? Find out more as Peter Rice, AVP, Marketing Systems Strategy at Kepler explores the worlds of generative AI, their convergence with reality, and provides a roadmap to navigate a future as it unfolds. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Artificial intelligence Peter Rice If 2022 was the breakout, 2023 is about breaking in and navigating real-time challenges, here is a roadmap to help you strategize |
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Analytics Jim Yu As the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital Read more |
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| Advertising & Promotion Tyrona Heath Ahead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the value of creativity in B2B Read more |
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| Ecommerce Ann Smarty The answer is "yes!" - here is how to do it right to engage, inform, and acquire new customers Read more |
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| Commerce & Sales Paul Lynch & Kalpan Vyas Launching a digital marketplace has become a popular strategy for B2B and B2C brands alike. While marketplace businesses grew at double the pace of traditional digital commerce businesses last year, their complexity often creates unforeseen challenges Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Email Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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