Shopper Privacy Could Boost Contextual Ad Targeting

Consumer privacy concerns could prompt advertisers to find alternatives to tracking-and-behavior-based ads, giving contextual targeting a boost. Contextual targeting is not new, although it's becoming more sophisticated.

The Essentials of High-performing Emails

Creative content is the cornerstone of a successful email campaign, driving opens, clicks, and purchases. In this post, I'll review the essential creative components of high-performing campaigns.

Smart Lockers Are Upending Parcel Delivery

The growth in ecommerce has fueled the demand for sophisticated delivery options. Consumers are not always at home or at work to accept packages. Many seek contactless alternatives. Smart lockers are driving much of the innovation in parcel pick-up.

🔥 Today's Great Ecommerce Idea

Provide B2B Self-servicing Ordering

"Relying solely on B2B salespeople to process orders creates bottlenecks and missed opportunities. Salespeople shouldn’t be doing tasks that customers could do on their own. A good B2B ecommerce site will facilitate self-service ordering. Smaller, simpler, and repeat orders don’t typically require personal interaction."

- Lori McDonald CEO, Brilliance Business Solutions

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Aug. 26: Grow Great Brands, Enhance Customers' Lives

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Greenbelly Thrives with Backpacking Meals

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How to Build a Multi-carrier Shipping Strategy

Amazon’s Top 3 Traffic and Conversion Secrets Unveiled

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