This week’s Future of TV Briefing looks at how macroeconomic factors like higher inflation and supply chain challenges will play a role in this year's annual TV advertising upfront negotiations. Thanks to Paramount for sponsoring Digiday's upfront week coverage and presenting this edition of the Digiday+ Future of TV Briefing, normally available exclusively to paying subscribers. Read more here.

Additional coverage:

• Microsoft Advertising VP Rob Wilk explains how the company plans to burnish its $10 billion ad business.
• Confessions of a PR agency founder on agency 'jumpers' and tense client-agency relationships.
• The importance of free-to-play titles is one reason why some in-game advertising experts are skeptical about Microsoft and Sony’s ability to succeed in their chosen business.

Digiday Media Presents: Commerce Week

Yesterday’s Commerce Week events brought together leaders from the Digiday, Glossy and Modern Retail communities for a virtual town hall, an in-person panel on the future of commerce and a live recording of the Modern Retail Podcast. You can find some of the highlights and learn more about what else is still to come below.

• Tomorrow: Gain insight into how BuzzFeed, Vox Media and Vice are driving revenue from affiliate, brand partnerships and even proprietary merchandise. RSVP for free here to join us for the Digiday Commerce for Publishers Forum.
• Today: Beginning at 12 p.m ET, Modern Retail’s Omnichannel Forum will offer an inside look at how leaders from Vuori, Touchland and more are acquiring customers on a variety of channels. RSVP for free here.
• Yesterday’s town hall gave commerce leaders from brands and publishers the chance to share their biggest challenges (and offer solutions). Here’s what we heard.
• ICYMI: At this week’s Glossy E-commerce Forum, we learned that ‘nothing sells product like a viral moment’. See what else was overheard here. And view some of the key takeaways from a session with Thakoon here.