Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | This week’s Future of TV Briefing looks at how ad buyers’ and sellers’ discussion around advanced audiences is different in this year’s upfront market. | | |
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howdy! | | | | | At its annual I/O developer conference, Google debuted ways to use AI for searching online and offline worlds to creating content and performing tasks. | | |
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| | | | | With high-quality data, marketers develop more robust insights into their audiences to improve campaign performance and drive growth. | | |
howdy! | | | | | Programmatic advertising remains a stalwart among marketers’ ad budgets, but that agencies’ confidence in the channel has been shaken in recent months. | | |
| | | | | Even if an e-commerce brand’s tech stack is as simple as an online store and email marketing platform, teams must consider where their data comes from and where it is going. | | |
howdy! | | | | | After months of tech overhauls, and data-led pitches, Amazon now adds some star-studded glamor. | | |
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| | | | | Marketers are developing campaigns that resonate with their target audience no matter where they appear by employing a digital-forward, multi-platform mindset that leverages brand-suitable talent. | | |
howdy! | | | | | With the latest stats, X aims to make headway toward positioning itself as a video-first experience in the eyes of marketers. | | |
howdy! | | | | | Amazon’s romance with gamers is far from over, whether the company looks to reach them through Twitch or through original content. Tuesday’s upfront presentation was full of praise for Prime Video’s “Fallout” series, which Hopkins said has been watched by over 80 million viewers in the month since its release. | | |
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