Artificial intelligence may be the future of marketing, but do you have what it takes to work in AI? Bob Lord, IBM’s first Chief Digital Officer, has a front-row seat to the transformation reshaping marketing and will share his unique insights on how marketers can succeed in an AI-driven market.

This special Adweek LiveCast webinar is part of Adweek’s Next Tech series, examining how advances in marketing will open new doors for businesses and the talent that runs them.